Web 1.0 v Web 2.0

Web 1.0 is ideal for finding structured and well managed information where you can conduct a simple transaction. Whereas Web 2.0 is potentially chaotic but is dymamic, interactive, personal and in an odd way a bit more like us.

I read an excellent comparison from Susan Rice Lincoln that describes Web 2.0 as like the world’s biggest Cafe with Web 1.0 being the worlds biggest Library. From a communication standpoint Web 2.0 is more of a Dialogue with Web 1.0 being Monologue. We prefer to interact with people rather than be talked at by business. So how will business get personal in a way that will engage with people who are customers? Business’s are staffed by people but most don’t behave in a personal way which engages with the needs of customers.